What About This Ad ?

I was browsing through the newspaper yesterday, trying to update myself with the current advertisements trend in the press. What sort of concept the other agencies are proposing, the kind of layout applied in the press ad and a quick run through on the choice of words in the copy.

All looks pretty much the same to me, nothing much changed till I saw this particular print ad:

Didn't know the amphibians can do that.

Seriously.